Featured photos shot by Lanna Apisukh.
Hey New York! What’s better than Summer Fridays? Summer Ice Cream Fridays. That’s right: we’ve teamed up with your favorite purveyor of that premium cold stuff, the Van Leeuwen ice cream truck, to get you some free scoops — and capture it all on Polaroid Originals Ice Cream Pastels edition film, of course. Plus you can win some pretty sweet prizes…read on to find out more!
For the next four Summer Fridays (June 22nd, June 29th, July 6th, and July 13th) the Polaroid Originals x Van Leeuwen ice cream truck will be making stops across Manhattan and Brooklyn. Find it in Hudson Yards from 12 – 1pm, Soho from 1:30 – 2:30, and Williamsburg from 3 – 6pm handing out free scoops of ice cream and taking Polaroid portraits of New Yorkers staying cool.
Follow along on Instagram to find out exactly where you can grab your snack. They’ll have such mouth-watering flavors as Pistachio, Strawberry, Honeycomb, Chocolate, Vanilla, and Salted Caramel, and vegan offerings like Cookie Crumb, Strawberry Jam and Planet Earth.
Sounds pretty delicious, huh? Just wait, there’s more.
While free ice cream is always a reason to show up (in our opinion), us and Van Leeuwen also wanted to sweeten the deal.
That’s why we’ll be giving out a prize pack every week too. In that prize pack is a OneStep 2 camera, 3 packs of film, a $50 Van Leeuwen gift card (or if you’re not in LA or NY, 6 pints shipped directly to you) and a Van Leeuwen t-shirt.
Here’s how you can enter to win:
→ Come meet us and Van Leeuwen at the ice cream truck (and eat some ice cream, obvs)
→ Take a picture while you’re there (or a picture of the Polaroid picture of you eating ice cream)
→ Upload it to Instagram with the hashtag #SummerofPolaroid
→ Follow @vanleeuwenicecream and @polaroidoriginals
A winner will be selected randomly and announced on our social media channels the following Monday!
Don’t you just love Summer Fridays?
Our competition is not yet open, entries will be accepted from Friday, June 22nd at Midday EDT. Click here to view the full T&Cs. Only open to entries made via Instagram within the contiguous United States.